From Family Roots to Industry Leadership: The Loloi Story with Cyrus Loloi

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Today on The Interior Collective, I’m joined by Cyrus Loloi, CMO + Principal of Loloi and Joon Loloi. What began as his father’s American dream — immigrating from Iran with almost nothing, and later building Loloi Rugs from the ground up — has become one of the most recognizable names in the home industry. Cyrus and his brother have carried that vision forward, scaling Loloi into a powerhouse brand while simultaneously launching Joon Loloi, a digitally native sister brand expanding into furniture, lighting, art, and more. In our conversation, we’re talking about the evolution of vendor–designer relationships, how brands like Loloi are adapting in today’s challenging marketplace, and what’s next for this family-run business that’s shaping the way designers source for their clients.