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From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew

EPISODE · Dec 4, 2025 · 36 MIN

From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew

from Shopify Masters · host Alex Whitmore, Kathleen Fulton, Shopify, Serena Smith

Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business.For more on Taza Chocolate and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew

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