From Fashion Blogger to Entrepreneur: Alyssa Lau’s Journey | Sunday Refocus Season 2

Welcome to Sunday Refocus! In this episode, we sit down with Alyssa Lau, a Chinese-Canadian photographer, content creator, and entrepreneur who has been shaping the Canadian fashion industry for over a decade. Alyssa began her journey with a fashion blog in 2011 and went on to launch New Classics in 2014, one of Canada’s first sustainably-driven e-commerce platforms.Alyssa shares how blogging became her entry point into fashion, the lessons that shaped her approach to the industry, and what it was like collaborating with global brands such as CHANEL, Dior, Gucci, Canada Goose, and Sandro. She also opens up about building a sustainable business, defining sustainability on her own terms, and balancing creativity, entrepreneurship, and motherhood.We also explore the evolution of New Classics, key milestones in her journey, and her hopes for the future of the fashion scene in Edmonton and across Canada.If you’re interested in sustainable fashion, content creation, entrepreneurship, or building a long-lasting brand with purpose, this episode is a must-watch.🔔 Subscribe for more inspiring conversations every Sunday on Sunday Refocus.