From FIFA to the Future: Resilience & Personalization in the Modern Workplace with Colin McIsaac, VP & GM, North America Commercial Sales at Lenovo

 What can businesses learn from delivering flawless performance to billions of viewers worldwide?    In this episode of Lenovo’s Work Reborn podcast, host Rita Richa speaks with Colin McIsaac, Vice President and General Manager of North America Commercial Sales at Lenovo, about how the lessons learned from powering events like FIFA and Formula 1 are shaping Lenovo’s approach to enterprise technology.    Colin explains how resilience and precision at the global level translate directly into trust and performance for customers of every size. He also shares why personalization—the ability to deliver IT support and experience down to a “unit of one”—is redefining productivity, satisfaction, and loyalty in the workplace.    For leaders and innovators, this conversation highlights how evolution, empathy, and excellence combine to bring new life to the modern workplace.    🎧 Subscribe to the Work Reborn series for more stories from Lenovo leaders shaping the future of work through AI, cybersecurity, and innovation.