From Finance to Fashion: Bob Knorr on Building Timeless Tartans and Capturing School Pride

SummaryIn this conversation, Bob Knorr shares his journey from finance to founding Timeless Tartans, a collegiate fashion company. He discusses the innovative business model that captures school pride through unique Tartan designs, the challenges of university licensing, and the importance of quality manufacturing. Bob also reflects on future growth opportunities and the impact of his brand story on customers.TakeawaysBob Knorr transitioned from finance to fashion entrepreneurship.Timeless Tartans captures school pride without overt logos.The business model appeals to a wide audience, including alumni and students.Bob's teaching experience influenced his entrepreneurial journey.The unique Tartan designs are based on university founding years and coordinates.Licensing agreements with universities are crucial for brand identity.Quality manufacturing in Italy enhances product appeal.Social media presence is an area for improvement.The brand story resonates deeply with customers, creating connections.Future growth includes expanding product lines and university partnerships.Today's guest, Bob Knorr, can be found online at:Website: ⁠https://timelesstartans.com/Drexel University Article: https://drexeldragons.com/news/2022/1/21/paying-it-forward-bob-knorrs-journey-back-to-drexelLinkedIn: https://www.linkedin.com/in/robert-j-knorr-iii-12663825Your host, Scott Turman, can be found online at:BrightRay Publishing: ⁠https://brightray.com/⁠⁠⁠Entrepreneur Website: ⁠https://scottturman.com/⁠⁠⁠LinkedIn: ⁠https://www.linkedin.com/in/scottturman/⁠Keywordsentrepreneurship, fashion, university licensing, business model, Timeless Tartans, Bob Knorr, innovation, manufacturing, growth strategies, brand story