From Fire Scenes to Prevention: Jordan’s Story, and Why SonicAire Exists

What does it take to build a company that helps prevent combustible dust disasters—not just clean up after them? In this special episode of OnAire, Taylor switches chairs and puts the spotlight on Jordan, SonicAire’s President and Owner, to share the story behind the mission. Jordan grew up in Reidsville, North Carolina, with grease under his fingernails—learning to fix machines the old-school way. That curiosity led him to mechanical engineering at NC State… then into forensic engineering, where he investigated real fires and explosions. From there, he worked at Underwriters Laboratories (UL) testing safety-critical equipment like firefighter rescue gear. Then came the turning point: Jordan joined SonicAire (15 years ago) and moved from “showing up after the incident” to helping customers prevent incidents in the first place. In this episode, you’ll hear: How SonicAire evolved from “Fan 1.0” to a stronger product and broader industries The hard truth about culture—and how SonicAire went from toxic → healthy → flourishing Why proactive service matters (install, repair, PM programs) What it means to lead with people first—and stay aligned as the company grows Where SonicAire is headed next (hint: more impact, more customers helped) If you’re asking questions like: “How do we prevent combustible dust risk, not just react to it?” “How do we grow without losing our culture?” “What does real safety leadership look like?” …this episode is for you. 👉 Learn more about SonicAire and how we help facilities reduce dust accumulation risk: sonicaire.com #CombustibleDust #ManufacturingSafety #IndustrialSafety #SafetyCulture #Leadership #UL #OSHA #NFPA #DustControl #SonicAire #OnAirePodcast