From Fired at 19 to Skincare Entrepreneur: Lena's Story of Focus, Chemistry & Authentic Growth

Lena Park built Hi By Lena—a clean skincare brand—around the legacy of her father, a chemical engineer and product formulator from South Korea. Starting during COVID with too many products, she learned the hard way that focus beats variety.In this episode, Lena shares why your skin needs both hydration AND moisture, why preservatives are slowly damaging your skin barrier, and how she built a six-figure business as a one-woman operation in Cochrane, Alberta.From getting fired at a sushi restaurant as a 19-year-old immigrant to becoming an expert in skincare chemistry, Lena's story is about sacrifice, precision, and saying no to things that don't align with your mission.**Listen for:** Product obsession, business pivoting, femmepreneur community, immigrant entrepreneurship, skincare science, and authentic marketing in 2026.#Entrepreneurship #SmallBusiness #Skincare #FemaleFounder #PodcastLife #BusinessTips #CanadianBusiness #CleanBeauty