From Firefighting to Future-Proofing People Strategy, with Rachel Masing, Pool House

This series, Business in Better Shape, was born from new research by Stacked and Square, The Long-Term Case for Smarter Tech Investment.We spoke to more than 150 hospitality leaders across the UK, uncovering an industry stuck between ambition and hesitation. Most hospitality teams buy tech only when something’s on fire - Square’s research shows just 6% plan purchases, while 94% react. That insight inspired this series, real conversations with operators who are finding ways to move forward, to simplify, to modernise without losing what makes hospitality human.