From First 10K at 48 to Ironman: Jeff Weiss’ Endurance Journey

In this powerful and deeply relatable episode, Jeff Weiss shares how he went from starting his first 10K at age 48 to completing Ironmans, ultra marathons, and chasing the World Marathon Majors in his 60s. Along the way, he unpacks the mental battles behind endurance sport, the value of failure, and why chasing big goals reshapes how we see ourselves. From narrowly missing the cutoff at the legendary Comrades Marathon to discovering resilience through ice baths and yoga, Jeff makes a compelling case that racing isn’t just about fitness — it’s about identity, courage, and choosing a life without regret.Key Episode TakeawaysYou’re never too old to start — progress is possible at any age.Big races build identity and self-belief, not just fitness.Failure can unlock even bigger breakthroughs.Planning your “next goal” prevents post-race emotional crashes.Working with a coach builds confidence, accountability, and consistency.Long races reveal mental weaknesses — and mental strength.Ice baths and endurance racing both train the same muscle: courage.Controlled discomfort in sport builds resilience for life and business.“Do it scared” — fear is natural, but action reduces it.Health span (not just lifespan) should be the real goal of training.Paul Warloski - Simple Endurance CoachingMarjaana Rakai | Nordic Performance Lab