From Flagship to Second Label: Understanding Wine Brands with Hugo del Pozzo

Send us Fan MailJoin us in this fascinating episode where Hugo del Pozzo, co-founder of Pinea Wines, unveils the intricacies behind second wine labels. Kristi Mayfield, your Everyday Sommelier, navigates the complexities with Hugo to demystify why wineries launch second brands and how they can elevate your wine-tasting experience. Hugo's rich background, rooted in vibrant winemaking traditions from Mexico, Italy, and Spain, offers an insightful perspective on what second labels can truly offer, beyond what first meets the eye.  From market strategic releases to creative winemaker experiments, learn how you can unveil the hidden gems in your wine journey. BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: The real reasons behind wineries launching second wine labels.How second labels can provide you with extraordinary wines at a fraction of the cost.The significance of intent—how vintners' goals affect the outcome of these labels.Tips on how to recognize and capitalize on the best second label opportunity Check out Pinea's wines at https://pinea.wine/en/ and @pinea.wine on InstaEveryday Sommelier Podcast is turning ONE! Thanks to you, our loyal listeners, we've had a fantastic first year! We're relaunching a few of your favorite episodes in celebration!We're also announcing the launch of Sip Society Collective where high-impact women can 10X their Social Power Skills through wine. https://sipsocietycollective.com.Cheers to many more years! Kristi It's been such a pleasure sharing wine with you this past year! We also want to let you know our INSTAGRAM handle has changed to @kristi_sipsocietycollective - if you are already following, you're good to go. If you haven't followed us yet, now is the time!Cheers to one year, our launch of Sip Society Collective (https://sipsocietycollective.com) and to learning wine your way! KristiLiked this episode? Share it and tag me @kristi_sipsocietycollectiveLove the show? Leave a review and let me know!Visit us at SIP SOCIETY COLLECTIVECONNECT WITH KRISTI: Website | Instagram | LinkedIn | Facebook GroupLove the EVERYDAY SOMMELIER soundtrack? Follow the amazing Raymond Revel on Instagram!Inspired by our artwork? Follow the uber talented Sophie Metzger on Instagram!