From FOMO to Framework: The Brokers’ AI Reality Check

The insurance agent and broker industry is racing headlong into AI — but most firms are running on urgency, not understanding. Some are managing hundreds of pilots. Others haven’t taken the first step. Everyone feels the pressure to “do something with AI,” yet few have a system for deciding what, why, or how. In this Solve Next briefing, Greg Galle and Daniel Buritica unpack the industry’s inflection point: how fear of missing out (FOMO) has overtaken strategic clarity, and why brokers need a shared framework for intelligent innovation. They explore how performance-driven organizations can evolve into learning systems that balance experimentation with evidence — building not just financial results, but human, intellectual, and social capital along the way.