From Food to Finance: The Cactus Pivot Journey

James Robinson, founder of Cactus, shares his unexpected journey into the insurance industry on the Inside the Deal podcast. Originally aiming to develop an AI system for food and fitness, Robinson pivoted Cactus towards insurance, creating the underwriter workbench 'Marmalade'. He discusses the strategic advantages gained during their initial project phase due to clients' garden leaves, the role of Lloyd's Lab cohort in refining their approach, and how Cactus became a bridge between the Bermuda and London markets. His insights reveal the complementary nature of these two global insurance hubs rather than a competitive divide.