From Foreclosures to Facebook: Digital Marketing with Krista Mashore

🎙️ Welcome to The LAB: Digital Marketing Mastery with Krista Mashore – From Foreclosure Agent to Social Media Maven, powered by eXp UniversityJoin us as we dive deep with Krista Mashore, who went from selling 169 foreclosure homes annually to building a digital marketing empire that generates 130+ transactions yearly through strategic social media campaigns. Discover her revolutionary community funnel system that transforms solo agents into local market leaders without cold calling or door knocking.🔥 What You'll Learn in This Episode with Krista Mashore✅ How she pivoted from foreclosure specialist to digital marketing expert when her niche disappeared overnight✅ The exact community funnel strategy using QR codes, coasters, and neighborhood-specific content that generates massive local exposure✅ Why she spends $200 per listing on Facebook ads and how it justifies price reductions with data✅ Her "parasocial relationship" approach that makes strangers feel like they've known her for years✅ The 15-mile radius targeting strategy that complies with housing ad regulations while maximizing reach✅ How to create 3 reels daily and 8 monthly videos (market updates, seller tips, buyer tips) that actually get seen✅ Why organic reach is only 2% but paid ads ensure 47+ touches before prospects convert✅ Her daughter's success story: 15 months in business, listing $2.4M homes using mom's proven system✅ The video repurposing strategy across Facebook, Instagram, TikTok, and YouTube for maximum exposure✅ How community-based content (farmer's markets, local restaurants) outperforms traditional real estate posts📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators.🗓️ This Week on The LAB: Meet Krista Mashore, the agent who proved that being a "top marketer first" is the secret to consistent 100+ transaction years, even when your entire business model gets disrupted.🎯 If you've ever wondered how to use social media strategically instead of just posting and hoping, this episode breaks down the exact paid ad strategies that work.🌟 Subscribe & Hit the Bell: Don't miss The LAB Podcast — your weekly dose of proven real estate strategies.📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts, and all major platforms🎧 Follow Us: Instagram: @TheLABPodcast YouTube: The LAB Podcast Website: www.TheLABPodcast.com#RealEstateMarketing #FacebookAdsForRealtors #DigitalRealEstate #SocialMediaStrategy #CommunityFunnels