EPISODE · Apr 13, 2026 · 6 MIN
From Forgotten to Remembered: Why Your Content Isn’t Sticking (And How to Fix It)
from The From Scratch Podcast | Business and Marketing Strategy for Entrepreneurs · host Kary Perry
You know when you post something and think…that was really good — and then it just disappears?No one repeats it.No one references it.No one comes back to it.That’s not a content quality problem.It’s a memorability problem.In this episode, we’re talking about why your content isn’t sticking — and what actually makes people remember you. I’ll break down the psychology behind why some messages get processed and forgotten, while others imprint and build real brand recognition.You’ll learn: • The difference between content that informs vs content that sticks • Why sounding “valuable” isn’t the same as being memorable • How to shift from generic messaging to a distinct point of view • Simple “this vs this” examples you can apply immediatelyBecause your audience doesn’t need more content from you.They need something they can remember.And if you want help turning your ideas into messaging that actually sticks, book a 1:1 Content Strategy session with me.We’ll map out your core message and how to say it in a way your audience won’t forget.Episode Show Notes: https://karyperry.com/why-your-content-isnt-sticking-and-how-to-fix-it/ The From Scratch Podcast: https://karyperry.com/podcastFree Resources: https://karyperry.com/freebiesInstagram: https://instagram.com/socialwithkary
What this episode covers
You know when you post something and think… that was really good — and then it just disappears? No one repeats it. No one references it. No one comes back to it. That’s not a content quality problem. It’s a memorability problem. In this episode, we’re talking about why your content isn’t sticking — and what actually makes people remember you. I’ll break down the psychology behind why some messages get processed and forgotten, while others imprint and build real brand recognition. You’ll learn...
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From Forgotten to Remembered: Why Your Content Isn’t Sticking (And How to Fix It)
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