From Forklift to Finance: Astrid Soto on Breaking Barriers and Redefining Success in Private Equity

On this episode of The Forbes Books Podcast, Joe speaks with Astrid Soto, a renowned entrepreneur and impact investor named one of the most influential women in mid-market M&A. Astrid shares her journey from working in her family's business at age 12 to becoming a powerhouse in private equity, offering insights on fundraising, navigating career challenges, and breaking barriers as a Latina in finance. She discusses the current state of M&A, particularly regarding baby boomer-owned businesses, and the importance of balancing technology with personal development. Astrid also reveals her exciting new venture in predictive technology, a cutting-edge project she's been developing under the radar. This episode is packed with valuable advice for aspiring entrepreneurs and thought-provoking reflections on success in the modern business landscape.