From Founder Burnout to Purpose-Driven Living | Josh Dorfman

What if the biggest barrier to sustainability isn’t science or technology but human behavior?In this episode of the AudioLife Podcast, we sit down with Josh Dorfman — entrepreneur, author, media personality, and creator of The Lazy Environmentalist — for a fascinating conversation about innovation, consumer psychology, entrepreneurship, and building a more sustainable future.Josh shares the unexpected experiences that shaped his worldview, from studying global environmental issues to realizing that people are far more likely to embrace sustainable living when it’s convenient, enjoyable, and aligned with their everyday desires.We discuss: Why most sustainability messaging fails  The psychology behind behavior change  Entrepreneurship and purpose-driven business  Building brands around convenience and human nature  Leadership lessons from sports and business  The origin story behind The Lazy Environmentalist Why curiosity and empathy matter in innovation  How small choices can create large-scale impact