From Franchise Owner to Founder: Liz Naber on Building Businesses with Humility

In this episode of Founders Future, with host Zach Young, we sit down with Liz Naber, CFE, the founder and CEO of Hummilitas. Liz shares her incredible journey from multi-unit franchise owner in the fitness industry, including navigating the unprecedented challenges of the COVID-19 pandemic, to founding her own company. Hummilitas is dedicated to empowering service-based entrepreneurs and leaders by combining business consulting with leadership coaching, helping them build solid operational infrastructure while developing their leadership capacity to achieve sustainable, authentic growth.Liz delves into the core of her work, explaining how she helps business owners in the $1M-$5M revenue range move beyond the "hustle and grit" model that often leads to burnout. She discusses the practical implementation of tools like AI to enhance efficiency, the importance of being "discomfort-positive" as an entrepreneur, and her goals for Hummilitas, which include expanding her team and developing strategic partnerships to fuel the next phase of growth.