From Frankenstack to Full-Funnel: Fixing Local Media's Omnichannel Future

A trip to NAB reveals an industry that's more optimistic—and more self-aware—than you might expect. In Episode 7 of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson break down the real conversations happening across local media right now—from the push to simplify fragmented ad tech stacks to the ongoing challenge of training sales teams to confidently sell across linear, digital, and CTV. Plus, a look at the growing role of digital out-of-home, the realities of "Frankenstack" infrastructure, and why—despite all the disruption—local content may be the industry's most durable advantage. Because in a world of endless fragmentation, trust and community still win.