From Freelancer to Full-Time Entrepreneur

Text Kristen your thoughts or feedback about the show

Kelley Kempel didn’t always have dreams of becoming an entrepreneur. But sometimes, all it takes is sticking with your passion while taking baby steps in a new direction.

After building her package design career in corporate, Kelley learned she loved the feeling of achievement and being able to have and implement her own ideas. While searching for her next step, a global pandemic hit and threw her plan A off course. So she decided to keep moving forward and try plan B, throwing her name in the ring for some freelance work. About a year later, she fully transitioned into CEO of her own business, Hidden Path Creative.

Follow Kelley on Instagram and LinkedIn and learn more about Kelley at HiddenPathCreative.com AND check out her brand new podcast Product, Packaging and Profit.

ICYMI you can check out Season 1 episode, Acing the Interview, referenced in my discussion with Kelley.

If you’ve ever wondered whether the systems running your business are actually helping—or quietly making things heavier—this might be a good place to start. I offer backend systems audits for both 17hats and Flodesk that review what’s working, what’s fragile, and what deserves your attention next. Learn more at kristenlettini.com/audits.