From Friendship to Foundership: Lessons in pivoting, partnership, and Building a resilient global brand within the Recruitment industry

In this episode, I sit down with Amar Chohan, co-founder of Hoxo, a recruitment marketing agency making waves in the industry. We dive deep into Amar's inspiring journey—from recruitment to entrepreneurship—and explore the challenges, insights, and evolution of Hoxo from a recruitment agency to a marketing powerhouse. Here’s what you’ll learn: ✅ The power of strategic partnerships and trust in business. ✅ Amar’s transition from recruitment to co-founding Hoxo. ✅ How personal experiences shape business decisions. ✅ Navigating the tough realities of COVID-19 as an entrepreneur. ✅ Balancing ambition with family values. ✅ The importance of personal branding in recruitment. ✅ Why enjoying the entrepreneurial journey matters. Key takeaway: Growth isn’t just about scaling; it’s about aligning your vision, values, and strategy to build something meaningful. Whether you're a recruitment leader, marketer, or aspiring entrepreneur, this episode is packed with valuable insights to inspire and guide you. Chapters  00:00 Introduction to Beyond the Founder Podcast 01:25 Meet Amar Chohan: Co-Founder of Hoxo 05:52 The Journey into Recruitment 09:45 Starting Hoxo: A New Venture 12:36 Transitioning from Recruitment to Marketing 17:56 Navigating Challenges During COVID-19 22:15 Defining Roles and Responsibilities 29:03 Balancing Ambition with Family Values 35:08 Future Aspirations and Growth Plans  If you would like to know more about how Amar Chohan of Hoxo executes on a daily basis then feel free to reach out to him directly on LinkedIn! linkedin.com/in/amar-chohan-864b6632 This episode was sponsored by Coral Coached who provide coaching and support to business owners who want to create freedom through running a healthy, resilient business, if you would like to know more contact them directly on Linkedln.   linkedin.com/in/kate-cross-coralcoached