From Game Day Utility to Lifelong Fandom: George Scott on the Future of College Sports Apps

Sidearm Sports powers the digital experience for the vast majority of major college athletics programs, but George Scott believes the next challenge is much bigger than publishing scores, schedules, and game recaps. With roughly 85% of Power Four schools and 90% of Division I programs in its network, Sidearm occupies a unique position in the college sports landscape. George joins Dave to trace his path from Fans Only and the NFL to YinzCam and Sidearm, and explains how those experiences shaped his view of digital fandom.George offers a behind-the-scenes look at the challenges of serving major programs alongside the Division II and Division III schools, what the changing economics of football and basketball could mean for smaller sports, and why uncertainty around NIL and athlete compensation makes long-term planning difficult.In this episode, you’ll hear:Why an 18-year old will download a college app (and keeps it for life), but not an NFL team appWhat sports organizations risk getting wrong when they prioritize data collectionHow Sidearm uses Learfield for ticketing, content production, and licensing to create more revenue opportunitiesHow Sidearm's AI partner Noda turns raw game video into written stories in each school's own voiceResources and Links:Connect with George Scott on LinkedIn and learn more about Sidearm Sports on their website.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.