From Garage Hustle to Scalable Growth with Jordan Goodfellow

In this episode of The Real CFO Project, host Chad Brown sits down with entrepreneur and AV business owner Jordan Goodfellow to break down the real journey of building a company from scratch—and the hard decisions required to scale it. Jordan shares how his business started out of necessity—recovering equipment from a bad deal and deciding to put it to work instead of cutting losses. What began in a garage with projectors being rented out while juggling freelance gigs quickly evolved into a growing equipment rental business. But growth didn't come without challenges. At a critical point, Jordan faced a decision many entrepreneurs struggle with: stay in the craft or step into ownership. Trying to do both led to missed expectations and a wake-up call that forced him to fully commit to being a business owner.