From Garage Startup to Global Wellness Brand: The Rise of Plunge with Ryan Duey

Today on The Mark Haney Show, we sit down with Ryan Duey — Co-Founder & CEO of Plunge — the Sacramento-built wellness company that went from a garage prototype during COVID to one of the fastest-growing cold-plunge and sauna brands in the world.In this episode, Ryan walks us through:🔥 The float-tank experience that changed his life🔥 How COVID shut everything down — and sparked the idea for Plunge🔥 The $10 domain decision that put them on the map🔥 The influencer wave that followed: Aubrey Marcus, Huberman, Rich Roll, Tony Hawk🔥 Building a 150,000 sq. ft. manufacturing operation in Sacramento🔥 Cold-plunge science, sauna benefits, and the future of wellness tech🔥 Why urgency beats a perfect business planPlunge is now a global wellness hardware and software brand serving homes, gyms, hotels, and health facilities around the world. And it all started with two entrepreneurs, a garage, and a crazy idea.If you’re an entrepreneur, maker, or wellness enthusiast — this is a must-listen.—Connect with Plunge:Website: https://plunge.comInstagram: https://www.instagram.com/plunge/Facebook: https://www.facebook.com/thecoldplungeYouTube:  @Plunge  Connect with Ryan:Instagram: https://www.instagram.com/ryanaduey/Chapters:00:30 – Welcome & Introduction01:22 – Sacramento Roots & Early Journey02:26 – Discovering Float Tanks05:22 – Building Capitol Floats08:34 – Meeting Co-Founder Michael Garrett10:22 – COVID Shutdown Sparks a New Idea13:10 – Launching Plunge & ColdPlunge.com16:22 – Aubrey Marcus & the Influencer Breakthrough20:27 – Scaling the Product Line (Cold + Sauna)24:16 – Growing to 120 Employees & Two Facilities30:17 – Operational Challenges & Cash Flow Lessons36:12 – Culture, Team, and Sacramento Talent40:03 – The Future of Contrast Therapy & Plunge’s Vision51:36 – Cold & Heat Science Explained58:14 – Biggest Entrepreneurial Lesson Learned01:01:32 – Closing Thoughts#Plunge #ColdPlunge #ColdExposure #Sauna #ContrastTherapy #HealthAndWellness #WellnessTech #Biohacking #Longevity #Recovery #WimHof #AndrewHuberman #AubreyMarcus #Entrepreneurship #StartupStory #FounderInterview #SacramentoBusiness #BackyardAdvantage #MarkHaneyShow #WellnessLifestyle #MentalHealth #FitnessRecovery #IceBath #WellnessTrends #BusinessGrowth #SuccessStories______________________________________________________________If this episode inspires you to be part of the movement, and you believe, like me, that entrepreneurs are the answer to our future, message me so we can join forces to support building truly great companies in our region. -Subscribe to my channel here: https://www.youtube.com/channel/UCom_​... -  Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CEO and founder of HaneyBiz -  Instagram: http://instagram.com/themarkhaney​ Facebook: www.facebook.com/themarkhaney LinkedIn: https://www.linkedin.com/in/markehaney​ Website: http://haneybiz.com​ Audio Boom: https://audioboom.com/channels/5005273​  Twitter: http://twitter.com/themarkhaney-This video includes personal knowledge, experiences, and opinions about Angel Investing by seasoned angel investors.  This content is for informational purposes only and should not be construed as legal, tax, investment, or financial advice.  Nothing in this video constitutes a solicitation, recommendation, or endorsement.#thebackyardadvantage #themarkhaneyshow #entrepreneur #PowerOfWith #SacramentoEntrepreneur #Sacramento#SacramentoSmallBusiness #SmallBusiness #GrowthFactory #Investor#Podcast