From Gardner-Webb Alumna to Entrepreneur: Stetson Patton on Building a Social Media Career | WebbChat S3E1

In the season premiere, host Noel T. Manning II welcomes Gardner-Webb alumna, entrepreneur, digital marketing strategist, and founder of Socially Stetson, Stetson Patton, for a conversation about entrepreneurship, lifelong learning, and the power of authentic storytelling.Patton shares her journey from Gardner-Webb student to successful business owner, reflects on the ever-changing world of social media and digital marketing, and discusses her role as instructor for Gardner-Webb's new PACE 515 Freelance Social Media Management Program. Together, they explore how creativity, technology, and practical experience can empower individuals to launch freelance careers, grow businesses, and confidently navigate today's digital landscape.Whether you're an aspiring entrepreneur, a business owner, a student, or simply curious about the future of digital communication, this episode offers practical insights and plenty of inspiration.Learn more about the PACE 515 Freelance Social Media Management Program at Gardner-Webb PACE 515 Freelance Social Media Management Program. The 12-week certificate program equips participants with hands-on experience in content creation, AI tools, client management, analytics, and business development to help launch successful freelance careers. WebbChat introduces you to the people, ideas, and opportunities shaping Gardner-Webb University—one conversation at a time. Join us each episode as we sit down with faculty, staff, students, alumni, and friends of the University to share the stories behind the work that's making a difference.Find more about the course here: https://gardner-webb.edu/programs/freelance-social-media-management-program/Theme Music: "Reap What You Sow" by Carter McDevitt#WebbChat#GardnerWebb#WebbChatPodcast#Season3Premiere#StetsonPatton#SocialMediaMarketing#DigitalMarketing#Entrepreneurship#FreelanceLife#SmallBusiness#ContentCreation#SocialMediaManager#PersonalBranding#AIForBusiness#LifelongLearning#ProfessionalDevelopment#PACEProgram#ContinuingEducation