From GDPR Panic to Competitive Advantage: How Data Protection Drove Business Success | S1E6

In this episode of Privacy Impact Shop, we sit down with Samantha Deeks, a startup expert and former CEO of PRgloo, who has a refreshingly different perspective on GDPR. Rather than seeing data protection as a regulatory burden, Samantha explains how she used GDPR principles to build better products, improve data quality, and gain competitive advantage.From building journalist databases with privacy-by-design principles to achieving a 20% increase in user retention through proper data governance, Samantha shares practical insights on how treating data protection as a quality framework rather than a tick-box exercise can deliver tangible business benefits. She also reveals her simple but effective approach to GDPR: "do unto other people's data as you would have done unto yourself."Perfect for entrepreneurs, PR professionals, and all those interested in seeing data protection through a business opportunity lens rather than a compliance headache.