From GE to Girl Scouts: How Marketing Leadership Creates Impact

What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA, and now Chief Marketing Officer of the American Bar Association, joins Adam Helweh to share her marketing playbook for success across Fortune 500 companies, nonprofits, and global organizations.💡 In this episode, Jocelyn dives into:✅ The marketing fundamentals that apply to every industry✅ How she helped Girl Scouts host their first-ever profitable convention✅ The biggest challenges facing marketers in 2025✅ How to build a high-performing marketing team and strategy✅ Why customer experience and branding are more critical than everThis episode is packed with insights on scaling brands, driving revenue, and creating meaningful customer connections.00:37 Meet Jocelyn Renee Johnson02:39 Jocelyn's Career Journey03:59 Transition from Tech to Marketing05:27 Marketing at GE12:11 Joining Girl Scouts of America20:25 Challenges and Insights at ABA27:09 Nonprofit Challenges and Cost Management27:42 Technology Adoption and Shiny Object Syndrome29:25 Nonprofit vs Corporate: Strategic Differences31:58 Measuring Success in Nonprofits34:19 Unexpected Wins at Girl Scouts39:03 Excitement for Future Marketing Strategies41:22 Favorite Podcasts and Personal Insights48:04 Conclusion and Final ThoughtsTalk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi:• https://secretsushi.com/