From GEO to ASO: A New Idea in AI-Native Marketing

What this episode covers

In this short preview, we look at an emerging idea in AI-native marketing: Agentic Search Optimization, or ASO.The episode mentions a newly published Amazon book, Agentic Search Optimization by researcher and marketing strategist Shen Xu, and explores how digital visibility may shift from being found or cited to being selected by AI agents.Topics include SEO, GEO, AI agents, AI search, recommendation systems, and the future of digital visibility.

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This episode was published on May 29, 2026.

What is this episode about?

In this short preview, we look at an emerging idea in AI-native marketing: Agentic Search Optimization, or ASO.The episode mentions a newly published Amazon book, Agentic Search Optimization by researcher and marketing strategist Shen Xu, and...

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