From Go-Getter to Go-Giver, with New York Times Bestselling co-author of The Go-Giver, Bob Burg

“People don’t buy because you want them to or need them to. They buy because they believe they will be better off by doing so.”How does one give value first in this business world? Bestselling author and good friend Bob Burg was gracious enough to join Brad on Awakened Nation and share his understanding of how giving results in better business. About Bob Burg:Bob Burg is a sought ­after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go­Giver, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 21 languages.Host: Brad SzolloseFirst things, first. How do you say Szollose? It’s pronounced zol-us.Fueled by the passion to ignite  game-changing conversations, serial entrepreneur and award-winning author Brad Szollose created Awakened Nation®—a podcast dedicated to deeper conversations with today's cutting edge entrepreneurs, idea makers and disruptors, bestselling authors, activists, healers, spiritual leaders, professional  athletes, celebrities and rock stars...conversations that take a deep dive into the extraordinary.