From Great Depression to Nifty Fifty: The Little Known Story About Simplicity Pattern, Part 1

Welcome to Episode 2 of the Preferred Shares Podcast.Douglas Ott, of Andvari Associates, was the primary researcher for this episode.In this episode* The origin story of Simplicity Pattern - an American Dream* Navigating the Great Depression* Secular growth in at-home sewing* Advantages, competition, and positioning dynamics in the pattern industry* Managing the transition from steady to rapid growth* Ascent into the Nifty Fifty* An incredible buyout offerResources & additional readingPattern Industry Analyzed, Forbes, 2/15/1946, Vol 57 p 42Pattern for Success, TIME, 6/16/1957Home-Sewing Booms Singer, Business Week 1948-08-14: Iss 989James J. Shapiro Succeeds Father as Head of Simplicity, New York Times, 1949Ad and marketing figures featuring Simplicity Pattern, New York Times, 1955High Style Sells Patterns, Business Week 1956-02-18: Iss 1381I was afraid to start sewing, McCall's, June 1956, p. 146-149Catching the Customers at the Most Critical Age, Business Week 1957-10-26: Iss 1469Simplicity Pattern IPO - 112,500 shares at $13.50, New York Times, 1958Patterns - The Market Outlook, Forbes 1958-09-15: Vol 82 Iss 6MODERN LIVING: Sew & Reap, TIME, 11/10/1958Supreme Court found in favor of the FTC's findings against Simplicity, New York Times, 1959FTC is Upheld by Supreme Court in Promotion Discrimination Case, Business Week, June 13, 1959Court backs Simplicity, New York Times, 1962Now the Sew‐It‐Yourself Boom, New York Times, March 8, 1964American Can Company acquires Butterick in all-stock deal valued at $27.6 million, New York Times, 9/13/1967Simplicity Pattern Ad, Forbes, 4/15/1968SYP gets a takeover offer from Bristol-Myers, 1/17/1970But merger talks ENDED with no deal!, 2/28/1970Enjoy this episode? Share it with someone who loves business history as much as you do!You can also follow Preferred Shares, Devin, Doug, and Lawrence on Twitter.DisclaimerAll opinions expressed by Preferred Shares hosts and guests are solely their own opinions and do not reflect the opinions of their respective employers. This podcast is for informational and entertainment purposes only and should not be relied upon as a basis for investment decisions. None of the information contained in the podcast or this web site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person.Clients of Andvari and Fortune Financial may maintain positions in the securities discussed in this podcast. Furthermore, from time to time, the Hosts may hold positions or other interests in securities mentioned in the Podcast and may trade for their own accounts based on the information presented. The Hosts may also take positions inconsistent with the views expressed in its messages on the Podcast. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.preferredsharespodcast.com