EPISODE · Apr 28, 2023 · 1H
From Greed to Good: How Virginia Tech's unique NIL helps nonprofits
from Buzz4Good! Nonprofits + Marketing · host Michael Hemphill, Creator of Buzz
On today’s show BUZZ creator Michael Hemphill talks Name, Image and Likeness or NIL, which allows college athletes to earn what is estimated to be more than $1 billion in 2023. NIL has transformed college athletics and created a new world rife with cynicism and greed.But not at Virginia Tech … if The Hokie Way nonprofit has a say. What is The Hokie Way? Listen as Virginia Tech alumnus and superfan Jim Petrine shares how The Hokie Way is transforming NILs into vehicles for positive change ... and helping VT fulfill its mission of Ut Prosim, Latin for That I May Serve.We also talk to one of The Hokie Way's nonprofit partners, Boys & Girls Clubs of Southwest Virginia, about how they're benefiting from the Names, Images and Likenesses of Virginia Tech athletes.And Michael shares the origin story for the BUZZ television show.Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.- - - - - - - - - - - - - - - - FOLLOW US:F A C E B O O K ➜ http://facebook.com/buzz4goodI N S T A G R A M ➜ http://instagram.com/buzz4goodL I N K E D I N ➜ https://www.linkedin.com/company/buzz4goodY O U T U B E ➜ http://youtube.com/c/buzz4goodW E B S I T E ➜ http://buzz4good.com- - - - - - - - - - - - - - - - The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.
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On today’s show BUZZ creator Michael Hemphill talks Name, Image and Likeness or NIL, which allows college athletes to earn what is estimated to be more than $1 billion in 2023. NIL has transformed college athletics and created a new world rife with cynicism and greed. But not at Virginia Tech … if The Hokie Way nonprofit has a say. What is The Hokie Way? Listen as Virginia Tech alumnus and superfan Jim Petrine shares how The Hokie Way is transforming NILs into vehicles for positive ch...
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From Greed to Good: How Virginia Tech's unique NIL helps nonprofits
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