From Growth Hacking to Scaling ResQ: Kareem Azees on Creativity, Analytics, and Winning in B2B Marketing

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Kareem Azees, Head of Marketing at ResQ, a restaurant technology platform that's raised over $40 Million in funding. Here are the most interesting points from our conversation: From Growth Hacking to Full-Fledged Marketing: Kareem’s journey into marketing started with a childhood fascination with online gaming communities and eventually led to a career through a growth hacking internship. Marketing's Blend of Creativity and Analytics: Kareem highlights how marketing satisfies both the creative and analytical sides of his skillset, a blend that drives his passion for the field. B2B Marketing in Crowded Markets: Kareem points to companies like ClickUp as great examples of how to succeed in competitive spaces by executing across multiple channels and leveraging creativity. ResQ’s Core Value Proposition: ResQ helps restaurants streamline repair and maintenance processes, solving critical operational issues such as equipment breakdowns that impact sales, customer experience, and brand reputation. Scaling with Upper SMB Customers: ResQ targets restaurant groups with 5-100 locations, providing them with the tools to expand efficiently into new markets by sourcing qualified vendors without needing boots on the ground. Marketing for an Offline Audience: Kareem explains how ResQ’s marketing approach focuses on in-person events and nurturing leads over time through newsletters, as their target audience—restaurant operators—aren’t always online.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co