From Hamster Wheel Gigs to Owned Media Empire

This episode breaks down how independent artists can escape the broken door-split live show model and turn performances into owned media assets, from high-quality cipher content to broadcast-ready clips on streaming TV. It also explores premium merch strategy, phygital fan capture with smart cards, and building direct audience relationships that outlast algorithm-driven platforms. Show Notes SOLE LEGACY | DOWN BY LAW MANAGEMENT LLC: https://www.downbylawmanagementllc.com/sole-legacy/