From Handbags to Hard Cash, How Dealers Woo the Artists They Want to Rep

The art market is a notoriously woolly place where deals are done with hushed shakes behind closed doors. This of course applies to auctions, art sales and art fairs, but it's also true of something even more fundamental to the art business, artist representation. How exactly does a gallery nab a hot new artist? And how does an artist ultimately decide to join them and to stay on during moments of skyrocketing success or to leave at any given time? There are no rules to this game, but there are definitely some trends and some are almost too strange to believe. On this episode Artnet News Europe Editor Kate Brown is joined by European Market Editor Naomi Rea to untangle the secretive art of wooing artists on to rosters.