From Hands-On Property Management to Leading 10,000 Units: Craig Watson on Culture, Technology, and Work Order Wins

Episode Summary:In this episode of Work Order Nation, co-hosts Sherrod Hunter and Fred Tomlin Jr. welcome Craig Watson, the driving force behind Devonshire Real Estate and Asset Management. With nearly 20 years of experience in residential and commercial property management, Craig shares how his service-driven approach and people-first leadership philosophy have shaped thriving communities across Texas.Craig dives into his career origins, from starting as a leasing agent in rougher properties to managing entire multi-family and commercial portfolios. He emphasizes the importance of hands-on leadership, empathy, and operational knowledge, particularly in B and C-class communities where practical functionality and resident safety matter most. He also highlights the role of culture at Devonshire, explaining how long-tenured staff and internal promotions foster loyalty, trust, and growth.The conversation turns to technology and innovation in property management. Craig shares how leveraging social media platforms like TikTok, through creative leasing staff initiatives, is driving real results—high engagement, tour bookings, and lease conversions—without expensive traditional advertising.Craig also shares unforgettable “work order wow” moments—from discovering a maintenance staffer trapped during a violent incident, to a lighthearted haunted apartment work order—showcasing the unpredictable challenges and rewarding experiences of property management.Listeners gain practical insight into building high-performing teams, embracing modern technology while preserving human touch, and leading with both accountability and heart.Key Takeaways:Leadership in property management is about empathy, operational know-how, and consistent presence.B and C-class communities are the backbone of residential property management.Building loyalty through promoting from within strengthens culture and performance.Social media can be a powerful leasing tool when creative staff are empowered.Unpredictable work orders test your adaptability and reinforce the value of strong systems.Treating people well—even during difficult decisions—yields long-term trust and success.Golden Nuggets:“Never be afraid to ask a question. Be truthful in your responses. If you don’t understand, raise your hand and learn it.”Connect with Craig Watson:LinkedIn: https://linkedin.com/in/craig-watson-42aaba377Company: https://www.devonshire.biz/Listen Now & Subscribe:Available on Spotify, Apple Podcasts, YouTube, and wherever you get your podcasts.Work Order Nation is the podcast for property managers who care, sharing real stories, leadership lessons, and on-the-ground insights from the industry.