From Happy Accident to Award-Winning Agency: Cristina Mas Adler on Boundaries, Branding, and Building with Purpose

Let’s be honest: building a business is hard. Building one that reflects your values, honors your boundaries, and still scales? That’s next-level. But Cristina Mas Adler is doing just that — and in this episode, she’s breaking it all down for us. Cristina is the founder and CEO of CIM Consulting, an award-winning Miami-based agency that’s helped shape everything from iconic local hotspots like Sushi Maki to major community initiatives like the Underline. What started as a “happy accident” in 2015 has grown into a thriving, mission-driven business rooted in purpose, people, and giving back. In this episode, Cristina gets real about: The true turning point that helped her go all in on entrepreneurship (hint: love had something to do with it) How she balances leadership with life — from her email delay strategy to her 9-to-5 boundaries The hiring lessons she’s still learning (and how she got good at letting people go) Why she’s rebranding her business — and what she’d do differently if she could start over The power of saying no, automating early, and building a team that feels supported If you’ve ever struggled with work-life balance, hiring, burnout, or being the face of your brand — this conversation is your permission slip to grow on your terms. Like this episode? Leave a review, share it with a friend, and subscribe so you never miss what’s next. Ready to get started? Sign up for my 48-Hour Plan Workshop: Launch Your Marketing Business This Weekend - a one-hour workshop that walks you step-by-step through turning your skills into a clear, client-ready service package. In just 48 hours, you’ll be ready to pitch your services and take on your first client — without the overwhelm or overthinking. Sign up now at MarketingYourWayPodcast.com/workshop Connect with Cristina: 🌐 Website: www.cristinamas.com 📲 Instagram: @cim.miami Want more behind-the-scenes? Connect with me on Instagram @anastasiia_mann or Linkedin  Don’t miss what’s next — be sure to subscribe, leave a review, and share this episode with someone who needs the nudge. Thanks to our episode affiliate partner: 📩 FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal at MarketingYourWayPodcast.com/flodesk --- Visit Episode Page