From Hashtags to Handshakes: Building Compliant Partnerships in the $500B Creator Economy

As the creator economy transforms digital content into a trillion-dollar ecosystem, legal professionals must balance innovation with compliance. This panel dives into the evolving legal landscape, offering tools to navigate FTC guidelines, safeguard intellectual property, and structure equitable contracts that protect both creators and brands. Discover how to tackle hidden risks in exclusivity clauses, negotiate usage rights for emerging platforms, and leverage licensing or collaborations as revenue engines all while staying ahead of regulatory shifts.Audio versions of Beverly Hills Bar Association programs are eligible for Self-Study CLE credit in California. Visit www.bhba.org/podcasts for more information.