From HBO to Apple: Industry Creative Director on Why Performance Needs Brand

What’s the difference between a $20 bottle of vodka and a $50 one?Nothing—except the story you’ve been told.In this episode, Bryan Karas sits down with award-winning creative director Christopher Donovan (Apple, Nike, HBO) for a conversation that throws out the marketing rulebook and replaces it with something more impactful: performance branding.Inside:Why brand is just another word for trustHow to break free from transactional messaging and spark emotional resonanceThe branding misstep that could cost Tesla its audienceWhy it’s not about “more data”—it’s about better storytellingAnd why nobody falls in love with a calculator (unless you were a TI kid…)Whether you’re building a DTC startup or leading a legacy brand, this episode will make you think differently about creative, growth, and the stories your audience actually wants to hear.Connect with Chris: https://www.linkedin.com/in/christopherdonovan001/Connect with Bryan:https://www.linkedin.com/in/bryankaras/ https://bryankaras.com/ Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/ Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/