From Health Crisis to Health Startup | Natasha Rudatsenko

What if your body has been trying to tell you something all along?In this episode of the SEF Backstage Pass Podcast, Natasha Rudatsenko, Founder & CEO of Health Nag, shares the personal health journey that transformed her life and inspired her to build one of the UAE's fastest-growing wellness brands.From overcoming chronic health challenges to rethinking nutrition, stress, entrepreneurship, and personal responsibility, Natasha explains why lasting health starts with understanding your body—not simply treating symptoms.Whether you're building a business, pursuing better health, or looking for practical ways to improve your wellbeing, this conversation offers valuable lessons on resilience, discipline, and creating lasting change.Chapters00:00 Introduction00:24 Natasha's health diagnosis at 2101:24 Meet Natasha Rudatsenko & Health Nag02:22 How her health journey began04:14 Taking responsibility for your health06:02 Can the body heal itself?08:15 The biggest misconceptions about wellness09:54 Functional medicine explained11:45 Building Health Nag from personal experience14:18 From entrepreneurship to Shark Tank15:48 Why entrepreneurship is never easy18:00 Building brands with purpose20:18 The future of health and wellness22:02 Final advice and closing remarksSubscribe for more conversations with entrepreneurs, innovators, and changemakers on the SEF Backstage Pass Podcast.This episode was produced in partnership with Poddster.Follow SEF:Instagram: https://www.instagram.com/sharjahefTikTok: https://www.tiktok.com/@sharjahefLinkedIn: https://www.linkedin.com/company/sharjah-entrepreneurship-festivalWebsite: https://sharjahef.com