From Health Struggles to Product Breakthroughs

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Cleo Davis-Urman, co-founder of Barriere, a brand that started during the pandemic with medical-grade face masks and has since evolved into a leader in wellness with their innovative vitamin and adaptogen patches. With a background in luxury fashion at Vogue and Saks Fifth Avenue, Cleo brings a unique perspective to the world of self-care and wellness. Here’s a glimpse of what you’ll learn: How Cleo’s personal health journey led to the creation of Barrier The benefits of transdermal patches for vitamin absorption over traditional supplements The importance of collaborating with experienced partners in product development The role of customer feedback in shaping product evolution and strategy Gaining deeper insights through real-life interactions with customers Driving brand growth through social media, with a focus on TikTok Using technology to improve customer education and engagement Staying open to feedback and embracing iteration throughout the process Creating products that support self-care and personal expression Maintaining continuous customer interaction to stay aligned with their needs Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.