From Heavy Periods to Powerful Data: The Story Behind the Joii App

When a routine doctor visit for heavy periods led to an anaemia diagnosis, Justyna Strzeszynska realised how little objective data exists around menstrual health. There was no reliable way to measure blood volume or categorise clots — and no language to describe what “normal” really meant.Her frustration became the seed for Joii, an award-winning fem-tech app and medical-grade tool that helps users measure their menstrual blood loss, track changes, and recognise their period as the 5th vital sign in both reproductive and general health.In this conversation with Helena Tubridy, Justyna shares:✨ Her journey from personal experience to health-tech entrepreneur✨ Why those with endo, adeno, PCOS and fibroids need better menstrual data✨ How Joii’s discreet scanning technology works — using specially designed pads✨ How user data is shaping new research into the big question: “What is a normal period?”✨ And why empowering women with measurable data changes everythingIf you’ve ever been told your period is “just heavy,” this episode will open your eyes to the power of real insight — and why menstrual health deserves medical precision, not guesswork.💡 Connect with Justyna:🔗 Website: https://www.joiicare.com📱 Instagram: @joiicare📧 For media & partnerships: [email protected]💬 Connect with Helena for 1:1 fertility coaching, online courses, and guest talks🌐 www.helenatubridy.com📸 Instagram: @helenatubridyfertility🎧 Subscribe to Fertility Finesse for expert-led insights, stories, and mindset tools for your fertility journey.🩷 This episode is supported by pre-Conceive by Pillar Healthcare — premium nutritional support for fertility and reproductive health. Original music by Kane O'RourkeFertility Finesse is your go-to podcast for smart, straight-talking conversations about fertility, IVF, miscarriage, and everything that comes with navigating this emotional rollercoaster.Hosted by internationally recognised fertility coach, trauma therapist, and former midwife Helena Tubridy, the show blends medical accuracy with lived experience. Expect expert guests from reproductive medicine, psychology, and allied fields, alongside practical mindset tools and strategies Helena has honed through years of guiding clients worldwide.Clear insights, compassionate guidance, and the occasional reality check to help you cut through the overwhelm and actually feel more in control of your journey.Whether you’re just starting out, deep into treatment, or finding your way after loss, Fertility Finesse empowers you with the knowledge, support, and confidence to advocate for your fertility. Hosted on Acast. See acast.com/privacy for more information.