From helping DJ Bob Sinclair to almost getting fired.

Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when working at Ministry of Sound, revealing how a creative idea bombed due to lack of audience research and testing.• Started career in journalism before moving to PR at CalPR in Leeds• Moved to Ministry of Sound in London• Created "French Lessons with Bob" featuring DJ Bob Sinclair teaching French phrases• Campaign received only 50 likes compared to the usual 800-1,000 engagement• After two failed posts, had to cancel the planned 10-part series• Learned a valuable lesson about using data and insights before creative brainstorming• Key takeaway: Test before investing significant resources into a campaignSend us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube