From Hobbyist to Multi-Six-Figure Studio: Allison Russell’s Journey

Photographer Allison Russell of Twisted Wire Design shares her 15-year journey from hobbyist to multi-six-figure studio owner. She discusses in-person training at Texas School, the importance of intensive education, balancing family and work, improving craft through competitions, and planning for a sustainable, sellable business. Allison emphasizes the value of hands-on learning, strategic instructor selection, and the hustle required to replace corporate income—plus tips for photographers at different stages of growth. Learn where to find her work and how Texas School helped shape her career. Allison Russell is a full time photographer and understands the challenges of running a successful studio. She has operated her boutique studio in rural South Dakota for 15 years, as the sole income provider for herself and her three children. She is passionate about having a financially sustainable business and helping other photographers to experience the same success. Her accomplishments include degrees (Certified Professional Photographer, Master Photographer, Craftsman Photographer), awards (Gold, Silver, & Bronze Photographer through IPC), and her images have been selected for the Loan Collection images in International Print Competition. She specializes in family and children photography, rounding out her business with commercial, senior, and sports portraits. Learn more about Texas School at texasschool.org