From Homeless to HVAC Business Owner | Donnie Satterly's Real Story episode artwork

EPISODE · Feb 19, 2026 · 1H 12M

From Homeless to HVAC Business Owner | Donnie Satterly's Real Story

from In Good Company, Louisville

SUBSCRIBE FOR MORE Hey there my Biz Besties 👋 Welcome back to In Good Company, where real entrepreneurs share real growth stories. This episode is raw. We sit down with Donnie Satterly, owner of Your Best HVAC, who opens up about: Being homeless after a divorce Sleeping in his truck Eating peanut butter crackers just to get by A 480 credit score Rebuilding his life from scratch Starting his HVAC business with no backup plan Why he refuses to upsell customers Why reputation is better than marketing Building rental property wealth Learning discipline in the Marine Corps And how his wife helped change everything Donnie shares how he quit his job without a plan… and built a real company through grit, referrals, and doing the right thing. He doesn't run ads. He doesn't buy reviews. He builds trust. If you're an entrepreneur, contractor, small business owner — or just someone rebuilding — this episode will hit home. Drop a comment below: 👉 What's the hardest season you've ever pushed through? Like. Subscribe. Share. 👤 GUEST INFO Donnie Satterly Owner of Your Best HVAC Marine Corps Veteran Real Estate Investor What he does: Runs a family-owned HVAC company focused on honest service and long-term customer trust. ⏱️ TIMESTAMPS / CHAPTERS 00:00 – Intro: Real Growth Stories 02:10 – Doing All His Own Marketing 04:30 – How ChatGPT Changed His Content Game 07:45 – Making More in Real Estate Than HVAC 10:15 – Cash-Out Refi Strategy Explained 14:00 – 10 Years in the Marine Corps 18:30 – Homeless After Divorce 22:10 – Sleeping in His Truck in the Cold 26:45 – The Woman Who Changed Everything 32:20 – From 480 Credit Score to 800 36:00 – Buying His First Rental Property 40:15 – Quitting His Job With No Backup Plan 44:00 – BNI Helped Launch the Business 49:30 – Why He Refuses Commission-Based Techs 54:10 – The Private Equity Problem in HVAC 58:00 – Free Second Opinions & Building Trust 1:03:00 – Being a "Sticker Bandit" (Smart Branding) 1:07:00 – Why Reputation Is Everything ______________________________________ ✨ FREE Cashflow Calculator: https://chamberlainandgoodcompany.com/cashflow

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From Homeless to HVAC Business Owner | Donnie Satterly's Real Story

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