From Hype to Data: Marketing Crypto to Non-Crypto Audiences

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Brett Li, VP of Marketing at Flipside. Flipside is an AI blockchain intelligence platform that transforms raw blockchain data into actionable insights across 35+ blockchains including Bitcoin, Ethereum, and Solana. As a "web 2.5 marketer," Brett brings traditional marketing expertise to the emerging crypto space, helping both blockchain companies and individual users make data-driven decisions in an industry historically driven by hype and speculation. Through Flipside's platform, users can ask natural language questions to uncover ecosystem trends, user behaviors, and value flows without needing deep technical expertise. Topics Discussed: Building trust in crypto through data-driven insights versus hype-based information Marketing complex technical products to both crypto-native and mainstream audiences Balancing crypto-native talent with traditional marketers to avoid echo chambers Adapting B2B demo strategies for the short-attention-span digital era Using AI to democratize access to blockchain intelligence Measuring marketing success when your product impacts billion-dollar ecosystems Developing user scoring methodologies to optimize incentive programs