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From Hype to Reality: A look Inside Generative AI Implementation in Marketing

EPISODE · May 14, 2024 · 29 MIN

From Hype to Reality: A look Inside Generative AI Implementation in Marketing

from Marketing Engagement Examples of Excellence · host EngageMarTech.com

Listen in to this exclusive interview with Francesco Federico, Global CMO at S&P Global where he discusses the following: - What is hype vs. Reality? - What are the maturity stage of generative AI within enterprise sales and marketing? - Examples of live implementations for generative AI within S&P Global - Is genAI replacing or augmenting a marketing department resources? - What is the biggest risk you are mitigating for when implementing genAI?

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From Hype to Reality: A look Inside Generative AI Implementation in Marketing

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