From hype to value: Making AI pay off episode artwork

EPISODE · Aug 4, 2026 · 37 MIN

From hype to value: Making AI pay off

from Cambridge Executive Business Insights · host Cambridge Judge Business School

In this episode, BCG Managing Director and Nordic Tech & Digital Advantage leader Thomas Wenstrøm explains why only a small minority of companies are capturing significant value from AI, and what sets them apart. Drawing on his experience leading large-scale AI transformations across Europe and Asia, Thomas argues that success depends less on technology than on strategic focus, business ownership and organisational change. He explains why companies should concentrate on a handful of high-impact transformations rather than hundreds of isolated use cases, why 70% of AI success comes from people and processes rather than algorithms, and how leaders can redesign core functions to unlock both growth and productivity. A practical conversation about moving from experimentation to enterprise-wide transformation, and why AI is ultimately a leadership challenge rather than a technology project. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode metadata supplied by the publisher feed · Published Aug 4, 2026

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From hype to value: Making AI pay off

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