From hypercasual to hybridcasual - The Voodoo story (#70)

This is no BS gaming podcast 2.5 gamers session #70. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠ Felix Braberg⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/BXqKnS-qfZU Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 02:40 Our South Korea visit 03:17 Felix is busy on a day we record a Diablo episode 03:45 Voodoo going hybrid casual 05:56 Hypercasual is dead ... to Voodoo! 07:03 Voodoo rumors 10:46 Habby is a new Voodoo 11:20 Get on a hype train, bro! 14:00 Mob control intro 18:23 Jakub still plays on his computer 20:00 Why close the ad? It's the best part! 21:30 No unfolding gameplay 26:20 Skipit's 26:40 Mob control ad monetization review 28:33 Admon estimates 30:10 UA introduction 31:30 UA channel mix 33:44 Mob control creatives 39:45 Collect em all creatives 43:25 Fake creatives in the game every 10 levels 44:25 Collect em all - UA channel mix 46:46 Collect em all, intro 50:25 Retention numbers 53:53 ASMR slicing! 54:10 Ads monetization Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design