From "I Can't Make 6 Figures in 2 Days a Week" to $150K That Year: Michelle Vroom on the Mindset Shift That Built a $2M Business

Michelle Vroom was a corporate marketing pro with 15 years of experience, a cushy job, a boss who worked remote, and a flexible schedule. On paper, nothing was wrong. But the moment her first son was born, she knew. She didn't want to commute away from him. She didn't want to keep trading time for a paycheck that wasn't hers. She wanted to be home.So during maternity leave, she hustled. She went back to work for two months. Then she looked at her husband and said, "I think I'm going to go insane." She picked her business and never looked back. They scrimped. They budgeted. She was the breadwinner, and she walked away anyway. Because to Michelle, not doing it was scarier than doing it.In this episode, Michelle Vroom shares:The exact moment her entire business changed: her coach asked "who says you can't make 6 figures working 2 days a week?" and Michelle had no answer. She went from planning to settle for $50K to making $150K that year.How she crossed $2M in her coaching business since 2018, averaging around $300K a year and working about 20 hours a week, built almost entirely on organic marketing.What happened in March 2020 when her husband came home without a job, two months before she gave birth to their third son. She didn't panic. She said, "I got this." Not a single thing about their lifestyle changed.Why she made the hard decision to shut down her lifetime access group program in 2024, take a revenue dip, and rebuild around high-touch offers. And why last year was her best year ever, with over $400K in sales.The data-driven approach she uses with every client: tracking conversations, invitations to sales calls, and conversion rates. One client went from an "abysmal" March to a $20K month, simply by tracking what was actually moving.Why true demand-driven content gets fewer comments, and why that's actually a sign you're doing it right. Her Facebook community has 8,400 members and converts powerfully because she built it as a community, not a group.The identity shift that got her to 6 figures: acting like the woman who had already made it, before the money showed up. Her overarching thought? "I'm going to work it until it works."What she tells every person waiting to feel ready: "Ready is a lie. You're never going to arrive. You create readiness as you take action, just like you create confidence as you take action."About Michelle Vroom: Michelle Vroom is a business coach with over 15 years of marketing and PR experience across nonprofits, agencies, and corporations. She's the founder of the Market Like a Boss Facebook community and host of the Market Like a Boss podcast. She helps women small business owners build predictable 6-figure coaching businesses in 20 hours a week, with more freedom and peace. Her belief is simple: every woman entrepreneur should be able to get clients whenever she wants.Connect with Michelle Vroom: → Facebook Community: Market Like a Boss (facebook.com/groups/marketlikeabossgroup) → Podcast: Market Like a BossReady to become the coach who signs clients every day? Grab Rebecca's free training at https://embodiedsociety.com/clients