From ICE to Electric: A Psychologist's Journey Through the EV Transition

Send us Fan MailA revolution is brewing in how we discuss electric vehicles, and it's being led by a psychologist, not an engineer or economist. Graham Hill's Electric Car Chat podcast emerges from 40+ years of studying human behaviour and communication, beginning with his transformative experience in Dale Carnegie training when he trained as an instructor. This isn't just another technical EV podcast—it's a deep dive into the psychology driving our automotive transition.While most industry leaders approach electric vehicles through spreadsheets and historical data, Hill brings the rare perspective of a creative thinker. "Data only ever comes from one place—the past," he explains, highlighting why traditional analysis falls short when examining revolutionary technologies developing at "warp factor speed." Instead, he advocates for "upstream thinking"—solving problems at their source rather than merely treating symptoms as the self-appointed myth-busters do.The podcast promises practical advice for everyone in the EV ecosystem. For consumers, Hill will reveal insurance strategies that could save up to 40%, explain when gap insurance is essential, and help identify where each listener fits within the "diffusion of innovation" framework. For industry professionals, from manufacturers to driving schools, he'll apply psychological insights to improve marketing, address negative press coverage, and accelerate adoption through creative solutions. All this delivered with refreshing pragmatism—acknowledging that by 2030, electric cars will still be in the minority on British roads, but helping smooth the path for those ready to make the transition.With over 250 episodes planned and topics ranging from practical tips to psychological deep-dives, Electric Car Chat stands to become an essential resource for anyone navigating our automotive future. Subscribe now and join a conversation that goes beyond horsepower and range to explore the human factors driving our electric revolution. Have questions about EVs? Graham is ready to take them upstream and find creative solutions you haven't even thought to ask for.To buy a copy of Electric Cars - The Truth Revealed visit grahamhilltraining.com. Buy the current copy and receive the totally updated version in early 2026. If you are interested in sponsoring this podcast or would be interested in working together please visit grahamhilltraining.com/contact