From Ice to Insights: How Qlik Powers Malmö Redhawks’ Data-Driven Strategy

Most teams do not lose because of lack of talent. They lose because of decisions. At Qlik Connect, last week, I had a great conversation with Andreas Hadelöv, Assistant General Manager and Lead Analyst at Malmö Redhawks on The Ravit Show, and what stood out was how disciplined their approach to data is. This is a team competing in Sweden’s top ice hockey league with one of the lowest budgets, so they cannot afford guesswork.Everything they do is grounded in data, but in a very practical way. They bring together data from wearables, game events, and training into a single view using Qlik, and use it to plan practices, give player feedback, prevent injuries, and shape game-day strategy. No overcomplication, just focusing on where data actually impacts performance.Where it gets even more interesting is recruitment. They rely on a few trusted metrics like ice time and performance to make hiring decisions. That clarity helps them stay competitive without overspending.Their approach to AI was also refreshing. They are testing it, but only using it where the data is highly reliable, mainly in scouting. Everything else can wait until the foundation is strong.The biggest takeaway for me was simple. Start small, stay focused, and align data with your strategy. That is what makes data actually useful.#data #qlik #ai #qlikconnect #theravitshow